Anne is an Entrepreneur

Anne puts glitter in Tom’s moisturizer to get him back for putting glitter in the laundry detergent.

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Ron’s Endorsement

Ron won’t endorse a product unless he uses it exclusively and actually believe in it. Firms in imperfect markets often use celebrity advertising because it serves as a signal that the person selling the product actually believes in the product.

Market Power with 22 White Vans

A spike in demand for white vans leads the local van rental company with the opportunity to capitalize.