Cheapest Wine

Leslie needs to break up with Ben, but she needs to order a bottle of wine. She choses the cheapest because she can’t tell the difference.


Work is Third

Leslie lists the most important things in life: friends, waffles, and work. She has trouble ranking friends and waffles, but she knows work is third. Transitivity is an important component of utility maximization.

Diminishing Returns After Two Shrimp

Chris isn’t feeling so well, so Ann tries to cheer him up with shrimp. Diminishing utility kicks in as Chris realizes the second shrimp isn’t as tasty as the first.

Credit: Caitlin Lee (@_caitlinnlee)